Business plan Term Paper Example | Topics and Well Written Essays - 2000 words - 2

Business plan - Term Paper Example The Coffee Lounge would harness the closeness to the University of Colorado. The best tasting beverages in the Coffee Lounge will be prepared with ingredients of premium quality following stringent quality guidelines to ensure the satisfaction of the connoisseur. The store layout will reflect the ambience to the youth, who would throng during the day and in the evenings after the college. The menu and the advertisements will target customers for higher margin espresso drinks. Along with Espresso drinks, brewed coffee and teas will also be on offer. To go with these beverages, some snacks such as pastries, sandwiches and salads will also feature in the menu. These menu offerings could be savored while reading free books and magazines that are provided to the customers inside the Coffee Lounge. The menu of the Coffee Lounge will be developed around Espresso-based coffee drinks such as Lattes, Mochas, and Cappuccinos etc. These drinks will be on offer with skimmed, whole or soy milk. Each of these drinks is prepared with a ‘shot’ of espresso prepared in the machine by forcing hot water through ground coffee at high pressure. These ‘shots’ are combined with steamed milk with or without additives such as cocoa, caramel, etc. Our meticulous preparation techniques and trained personnel will ensure our competitive advantage. The promotion activity will begin in the University of Colorado campus, the malls and select buildings in the vicinity of the campus. The kick off for promotion would be two weeks prior to the opening of the Coffee Lounge. These will be accompanied by free post cards with endorsement of Coffee Lounge aimed at increasing the visibility of the coffee lounge. The Coffee Lounge will be close to the University of Colorado with a 2400 Sq.Ft. area. This accommodation will be acquired through a three year lease with a flexibility to extend. The hook

Where Is the Love by Black Eyed Peas Essay Example | Topics and Well Written Essays - 500 words

Where Is the Love by Black Eyed Peas - Essay Example Social or Political Context If the release date of the song â€Å"Where Is the Love† is followed and a thorough introspection within the lyrics of the song is focused, then an easy contention of the socio-political context of the song can be culminated. The song was released in the year 2003 when America was under the threat and trauma of post 9/11 event. The song was conceived almost as an anti-terrorism and anti-war anthem. The song captivated the issues pertaining to myriad social and political troubles across the world. The song does not only essentially focus on the issue of terrorism but it also highlighted the anti-terrorism policy undertaken by US government and its hypocrisy upon the issue. The song captivates the issues of intolerance, racism and extreme greed of mankind which are actually leading to the disaster of the civilisation. The song can be also perceived as the anti-terror and anti-war anthem which was pertinently culminated to set the protest against the American invasion of Iraq. In fact, the song followed the American invasion of Iraq in 2003. Musical Influences The song of Black Eyed Peas, â€Å"Where Is the Love† can be treated as the signatory music creation of the band highly influenced by the hip-hop music. The song is also influenced by the early influences on the band of the songs â€Å"Called Quest† and â€Å"De La Soul†. The song, â€Å"Where Is the Love† featured Fergie and the pop instinct of the band can be perceived in the song at full length. Fergie also introduced Justin Timberlake and associated him with the song.